Privacy Policy

Dead Set Training | Taylor J Lagoy LLC

Effective Date: November 9, 2026

1. Introduction

Dead Set Training ("DST," "we," "us," or "our") is owned and operated by Taylor J Lagoy LLC.

We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, and how we protect it when you visit our website, apply for coaching, purchase services, or subscribe to our mailing list.

2. Information We Collect

Depending on how you interact with Dead Set Training, we may collect:

• Personal Information: Name, email address, phone number, age, and general location.

• Coaching Information: Fitness goals, workout history, exercise preferences, nutrition habits, progress, and other information you voluntarily provide as part of your coaching experience.

• Payment Information: Billing details and transaction records related to coaching purchases.

• Communication Information: Emails, messages, feedback, and other communications you send us.

• Website Information: IP address, browser and device information, pages visited, and website activity collected through Squarespace analytics.

You choose what information to provide, although some information is necessary for us to deliver our coaching services.

3. How We Use Your Information

We use your information to:

• Review coaching applications and communicate with prospective clients.

• Provide personalized workout programming and coaching services.

• Monitor fitness progress and provide coaching feedback.

• Process payments and manage appointments.

• Deliver free resources and educational materials.

• Send newsletters, updates, and promotional emails to individuals who subscribe to our mailing list.

• Improve our website and business operations.

• Comply with applicable legal requirements.

4. Third-Party Services

We use trusted third-party platforms to help operate Dead Set Training and provide our services. These include:

• Squarespace: Website hosting and analytics.

• Tally: Coaching applications and forms.

• Calendly: Consultation scheduling.

• Mailchimp: Email subscriptions and marketing communications.

• Trainerize: Workout programming, fitness tracking, and client progress.

• Notion: Lead management and business administration.

• Stripe: Payment processing.

These platforms may collect, process, or store information necessary to provide their services. Each platform has its own privacy policy and data-handling practices.

We do not sell your personal information to third parties.

5. Fitness and Nutrition Information

As part of our coaching services, we may collect fitness, exercise, nutrition, and progress information to create personalized programs and provide coaching recommendations.

We treat this information as personal and confidential business information and limit access to individuals who need it to provide or support your coaching services.

Dead Set Training is not a medical provider, and our coaching services are not intended to diagnose, treat, or prevent medical conditions.

6. Email Marketing

You may receive marketing emails from Dead Set Training if you subscribe to our mailing list or sign up for a free resource through a form that includes a marketing subscription.

These emails may include fitness education, free resources, business updates, and coaching opportunities.

Submitting a coaching application does not automatically subscribe you to marketing emails.

You can unsubscribe from promotional emails at any time using the unsubscribe link included in our emails.

7. Cookies and Website Analytics

Our website is hosted through Squarespace, which uses cookies and built-in analytics tools to collect information about website visits and activity.

We use this information to understand website traffic, evaluate performance, and improve the visitor experience.

You can manage cookies through your browser settings. Additional cookie choices may be available through our website's cookie consent settings, depending on your location.

8. Data Security and Retention

We take reasonable steps to protect the personal information we collect and maintain. We use third-party platforms with their own security practices to help manage business, coaching, and payment information.

No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

We retain personal information for as long as reasonably necessary to provide services, maintain business records, fulfill legal obligations, and resolve disputes.

9. Your Privacy Rights

Depending on where you live and applicable privacy laws, you may have the right to:

• Request access to your personal information.

• Request corrections to inaccurate information.

• Request deletion of certain personal information.

• Request a copy of certain information.

• Opt out of certain types of data processing where applicable.

To make a privacy-related request, contact us at hello@deadset.training. We may need to verify your identity before processing your request.

10. Children's Privacy

Dead Set Training's website and coaching services are intended for individuals aged 18 and older. We do not knowingly collect personal information from children under 18 for our coaching services.

11. Changes to This Policy

We may update this Privacy Policy as our business, services, or applicable legal requirements change. Any updates will be posted on this page with a revised effective date.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, please contact:

Taylor J Lagoy LLC
Doing Business As: Dead Set Training

Email: hello@deadset.training
Website: Deadset.training